SPECIES-APPROPRIATE. FROM START TO FINISH.

Thanks to humans, about 10,000 years ago the wolf ate its way into being a dog. Since that time the dogs metabolism has slowly become accustomed to starchy food, but like the wolf, above all he essentially remains one thing: A canine carnivore/omnivore!

 
This scientifically proven principle is found again in all of our products. The feed pyramid of species-appropriate nutrition is the guiding principle and basis for a varied and demand oriented composition of all feed ingredients.

Only raw materials which stem 100% from food production are utilised. All products are completely declared and intended to enable 100% transparency for nutrition-conscious animal owners.